2, Vital of this tactic is to not let the opponents follow-up. When we talk with the terminal to do promotional activities should be stressed that only one product to do when the goods do not let the competing products do, due to asymmetric information, the terminal can usually be promised. To discuss promotional activities is not clear I can do more long promotional activities, the boss can be said about a week, foreign can be said to do a month of activities. Shrewd individual terminal will be the promotional impact of profits and other loss (complimentary drinks do not make money), then do not hesitate to immediately agreed to compensate the loss, and other small requirements are not entangled, the efficiency is to protect, if the promotional talks to stall for time, opponents find lead to disastrous consequences
1, the premise of this tactic is a high distribution rate. Distributed promotional activities play no momentum and do not form a big impact. Decided to take the isolation marketing market at all costs in the distribution in time or else to focus on the advantages of resources into the store, Distribution quick.
5, the extension of this tactic is the momentum to drive the Distribution of the adjacent neighborhoods.
4, the purpose of this tactic is to narrow to allow consumers to directly contact with the product and the relationship between the terminal and consumers, and recognized in the sustained consumption of products to allow the terminal to increase sales confidence, and ultimately signed with the terminal , control of the initiative.
Isolation marketing tactics, the name suggests is the competitors and product terminals and consumers short-term isolation. In marketing combat in an influential regional focus on the advantages of resources Distribution, promotionWorld Steel Pipe , so that the personnel of competing products, products in a certain region within a certain time with the end, consumers isolation (through their products but can not digest, although there but can not communicate effectively with the terminal), the principle of asymmetric information to isolate occupied shortly on the market competing products led to the formation of local advantages, to suppress the sale of competing products to attract consumers are urged to purchase this product, access to the terminal trust. And rapid expansion.
3, the key of this tactic is to use short-term promotions to the staff of the terminal and consumers with competitive products, and product isolation, the main terminal's attention, energy transfer to the goods up . Competing products lag in the terminal can not digest, so that competitive products do not have much opportunity to communicate with the terminal, is tantamount to isolation. The purpose of this tactic is closer to the terminal and consumers so that consumers drink Snow Beer Snow Beer and recognized in the sustained consumption terminal to increase sales confidence, eventually signing with the terminal world pie network information , control of the initiative.
isolation marketing tactics is a concentrate superior forces to fight a battle of annihilation of quick decision and surgery must be carefully planned surprise, focusing on isolation, so that the transmission of information of the opponent with the end interrupt, resulting in a false market performance, the use of terminal owner a profit mentality, consumers like the favorable psychological, and terminals, competitive products, this product is among the asymmetry of information (market development can not be correct judgment), to seize control of the terminal. Taking full advantage of the mushroom cloud effect, the rapid expansion of territory, reversing the market situation. Adaptation of the base of consumer products, consumer pull, the spread of the consumer is irresistible.