Schramm
Wilbur L. Schramm (by Wilbur Lang Schramm, 1907-1994 - 1987) famous American media scholar. He graduated from the Marita College, Harvard University and the University of Iowa, respectively, obtained her bachelor's, master's and doctoral degrees. After graduating from the Boston Herald, the Associated Press, worked as a reporter and editor, and later left the media began to engage in research and teaching of Journalism and Communication. Former Dean of the University of Iowa School of Journalism, and has founded four communication research institutions: the University of Iowa public opinion survey center (1934), University of Illinois Institute of Communications (1948), Stanford University, Institute of Communications (1955) and the East-West Center in Hawaii Institute of Communications (1955). AGF his writings, life writing, the editor of 30 books and a large number of papers, is the founder and master of Communication of the United States, was hailed as the father of the "Communication". The background of
Schramm
August 5, 1907, Schramm was born in Ohio, Marietta, died in Honolulu, Hawaii on December 27, 1987, at age 80. 1907 the United States, means of communication can not be compared with today. Schramm's birthplace, the communication channels from the outside only the church and town meeting. In the case of no radio and television media, unless a person has learned to read and write, otherwise it will not be able to contact the media information. Perhaps because Schramm juvenile growth in the context of mass communication, so he is particularly aware of the mass communication influence on young people. This may be related to his later research interests and areas are not unrelated.
Schramm family music tradition, his mother a music teacher. Subject to the influence of family traditions, Schramm good to play the flute from an early age. College World pipe network reported that the world's steel pipe network to provide the world's steel pipe network editor , he enrolled in Marietta College, a student of Greek and Latin, Bachelor of Arts degree in 1928, summa achievement in the school. After graduation, he was awarded the flute scholarship to the New England Conservatory of Music, and civil Symphony Orchestra in Boston flute. For master during his study of American literature at Harvard University and received a Master of Arts degree in 1930 in the school. Subsequently, he studied American Literature at the University of Iowa Dr., in the school in 1932, received his Ph.D.
Schramm and Communication
Schramm the tremendous contribution of the Communication is to he United States journalism and sociology World Pipe network informed, psychology, political science and other disciplines together to study the dissemination of research in the previous on the basis of induction, summary, correction and systematic, structured, in turn, created a new discipline - communication.
He founded the communication mark the spread of 1949 he compiled the first authoritative books about --- "Mass Communication" published. This book contains the research of political scientists, psychologists, sociologists, linguists, and many other disciplines of Communication Studies. Schramm was also limited to mining predecessors and others dissemination of research results, and tidying up, so systematic.
Published in 1949, immediately became a widely used textbook of American Communication Professional. Great demand, the 1960 revision. Until today, this book is still considered Schramm build the basis of the communication system, but also his most authoritative of all works and the most-cited works.
Book is divided into eight parts: the development of mass communication, the structure and role of mass communication, mass communication, control and support the communication process, the content of mass communication, the audience of mass communication, mass communication effects, and mass communication responsibility. It can be seen, when the majority of communication in this subject do not quite understand, Schramm 695 writings constructed from eight areas of Mass Communication Discipline System. Not only that, the authority of this book is that almost all its authors are leading scholars at the time, addition to Schramm I, R. Parker, HD Lasswell, W. Lippmann, the PF Raza Lichfield, more than 30 people. To make such predictions
Schramm in its final manuscript of a Communication: Communication in the near future, through a merger and re-confirmation stage. Then known as journalism, speech communication, Film Studies, Mass Communication and Information Science, University of institutions will be merged into simply referred to as the greater body of "communication". This name change is crucial, because it means that the distinction between past and dissemination of relevant institutions - it is based on the communication channels based on, and to stand every kind of communication channels behind the media industry basis - - will no longer be taken seriously, in order to help around the paradigm of communication of the core to establish a rational unity. Wilbur Schramm,
evaluation student
Schramm, communication scholars Tankard Such assessment was right Schramm: "Perhaps the greatest contribution of the Schramm this subject and does not lie in his own theoretical point of view --- Although these theoretical perspectives is very important, but rather the doctrine outlined in the framework of the core issue of the spread at this point, he makes this discipline to perfect. "
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