In human society has entered the 21st century today, marketing must change with it, get rid of. Philip Kotler, Kotler Marketing Theory "published in 2002 to break its creation, dissemination and international reputation to its classic paradigm of the new paradigm of marketing, namely World Pipe network informed," a full range of marketing " dynamic concept. In his view, the Internet, globalization and the ultra-competitive, is dramatically reshaping the market and change the mode of operation of the enterprise, the current problem is that marketing has not kept up the pace of the market, so the traditional marketing methods need to be deconstructed to redefine extended to reflect this reality.
Kotler is defined as "the full range of marketing resources, networking and customer relationship management information on energy integration with in exchange for greater success on the market". This requires the use of the InternetWorld Steel Pipe , internal network and external networks, into the value of cooperation network in order to achieve development. It is comprehensive, because marketing is no longer as the work of various departments as a unit, not in contact with the activities.