What is the negative demand
of negative demand (Negative Demand) refers to the vast majority of people a product disgusted World Pipe network informed, and even willing to pay to avoid a demand conditions. Such as many elderly people in recent years for the prevention of age-related diseases did not dare eat desserts and fat, and if some customers are afraid to take risks and not fly, or fear of synthetic textile damage to the body of toxic substances do not dare to buy fiber garments. The negative
demand marketing strategy
negative demand, the task of marketing management is to change the marketing, marketing management task is to analyze why people do not like these products, and re-designed for the needs of target customers products, pricing, for more active promotion, or change the beliefs of customers for certain products or services, the negative demand into the demand [1]. Such as the elderly publicity appropriate to eat sweets can promote brain blood circulation World pipe network reported that the world's steel pipe network to provide the world's steel pipe network editor , relatively small probability of an airplane accident. Case
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Europe and the United States, animal offal, offensive, and do not like eating offal. Into how this negative demand is demand? The experts did an experiment: They found a 40 housewife will be divided into two groups. The experts told the first group of 20 individuals, to use the traditional way how the internal organs of animals made of vegetables, how to do it delicious. While they were sitting and the second group of 20 housewives in a discussion in the chat told them animal offal which mineral-rich, What are the benefits to the human body, and presented the recipes. A month later, the first group only 3% of the housewives began to eat animal intestines, the second group 30% of women eating animal offal.